About
SCALE Marketing
SCALE Marketing is unlike other Marketing Service providers, offering the perfect combination of C-suite marketing strategy and analytics, full-service creative agency, and program oversight & execution. As a leader in healthcare services, SCALE Marketing is uniquely qualified to help you build a successful strategy to accelerate your organization’s growth objectives.
CASE STUDY:
Direct to Patient Marketing
Client Profile
Location:
9 Providers
Specialty:
Dermatology
Our Client was adding a new provider to their existing practice and had plans open a third location. They needed to grow patient traffic to fill the resulting increase in capacity. The Client’s website was on a proprietary platform and in need of a redesign. There was no regular content creation or social media engagement and there was little paid digital advertising.
SCALE was engaged to create a targeted marketing plan to drive short-term incremental growth to support onboarding of new provider, identity and prioritize marketing programs and infrastructure opportunities to drive reliable and cost-effective growth, and develop a market entry strategy and execution plan to support new practice opening
Why SCALE Marketing?
We understand the common frustrations with healthcare marketing.
Create an Effective Brand Strategy
Identify the best branding strategies, effective messaging and communication, and marketing spend allocation specific to your business’s needs and goals.
Develop Management Processes
Embed marketing as part of the C-Suite, expand your marketing focus beyond patient experience and acquisition, and oversee one complete marketing strategy.
Measure Marketing KPIs and ROI
Establish a system to capture, measure, and analyze marketing initiative performance and value for continued, optimal results.
Maintain a Consistent Marketing Program
Partner with an agency that understands your business, has a broad customer journey focus, creative strategies, and integrates seamlessly.
SERVICES
SCALE Marketing Services
SCALE Marketing provides strategic solutions for all aspects of provider platform growth.
Marketing Diligence & Assessment
- Strategic Marketing Assessment
- Market Segmentation & Research
- Competitive Mapping
- High-Value Growth Opportunities
- HIPAA Compliance
Marketing
Leadership
- Fractional CMO
- Technology Consulting
- Internal Culture Development & Communication
- New Market Entry
- Provider Recruiting
Brand
Optimization
- Naming & Identity
- Market Positioning
- Differentiation
- Public Relations
- Brand Leadership, Publications & Events
- Stakeholder Engagement
- Reputation Management
Patient
Acquisition
- Referral Management
- Full Digital Agency
- Content Development
- Social Media & Reputation Management
- Traditional Advertising
- Local Marketing
Patient
Experience
- Customer Sentiment Capture & Analysis
- Customer Sentiment Capture & Analysis
- Lifecycle Mapping
- Patient Intake
- Patient Engagement Adherence & Retention
- Customer Portal
Performance Enhancement
- Lead Attribution
- Technology Consulting
- Internal Culture Development & Communication
- New Market Entry
- Provider Recruiting
Research
-
Primary
- Qualitative – In-depth interviews
- Qualitative – Focus Group Execution
- Quantitative – Survey Distribution
-
Primary
- Market Trends
- Headwind/Tailwind Assessment
- Growth/Penetration Assessment
- Competitor Analysis
How We Work
Marketing is most effective when tied to the overall business strategy and coordinated with other disciplines such as payor contracting, facilities, and operations. SCALE Marketing offers a comprehensive approach with deep expertise and practical solutions.
What Our Client Partners Say
