Catherine Acosta

Catherine Acosta joins SCALE as the Digital Marketing Vice President.

Catherine Acosta is a digital marketing executive with over 18 years of experience in both the B2B and B2C digital marketing space both nationally and globally. Her marketing industry experience is across various industries including healthcare and pharmaceutical, eCommerce, trade associations, and digital marketing agencies. Catherine has a proven track record in strategizing and executing successful digital marketing campaigns.

Prior to Scale, Catherine worked on the Amazon eCommerce marketing team where she developed campaigns to maximize the exposure of upcoming title releases on the platform to targeted audiences utilizing omnichannel marketing strategies and tactics.

Prior to Amazon, Catherine worked as a Digital Marketing Manager at TEVA Pharmaceuticals where she was the digital account manager for 35 pharmaceutical brands where she partnered with cross-functional teams to support web user experience, email marketing A/B testing and analytics, social, CRM, and other digital channels to drive high quality traffic to core site and landing pages.

Catherine attended Ramapo College of New Jersey where she earned a Bachelor’s Degree in Communications.